Dr. Robert Govers


Globalisation has accelerated the challenges facing humanity, but even though we now have the technology and international media, globalisation has done little in terms of extending our patience with and understanding and appreciation of ‘the other’. It is high time we change the dominant narrative of competition and presence to one of collaboration and esteem (from jockeying for positions to respected reputation).

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 Place Branding Consultant & Scholar

Dr. Robert Govers is the Managing Research Partner of the project and an independent advisor for national, regional and city government administrations as well as a visiting scholar at the Rotterdam School of Management, The Netherlands, IULM University Milano, Italy, and several institutes in Dubai. He also teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy, is co-editor of the quarterly journal, Place Branding and Public Diplomacy and an associate at TEAM Consulting. ogether with Prof. Dr. Frank Go, Robert is the author of: Place Branding: Glocal, virtual and physical, identities constructed, perceived and experienced (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012) all with Palgrave Macmillan. He also co-authored over fifty journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications.

Robert typically advises in areas such as economic competitiveness, place identity and image, tourism policy and strategy, educational policy, regional sustainable development, tourism and investment promotion, and major international events, often in exclusive partnership with Simon Anholt. Hence, much of this is approached from a strategic reputation management perspective referred to as competitive identity. n the past, Robert has held positions in South Africa, The Netherlands, Belgium and Dubai, United Arab Emirates. As a project manager, he has been involved in many consultancy projects for reputable organisations such as the International Air Transport Association, the European Commission, the Flemish Government and various ministries, tourism promotion boards and regional and city administrations. Robert has both a Doctoral (2005) and Master’s Degree (1995) from the Rotterdam School of Management, Erasmus University, The Netherlands.